Job Description
Job title: Director, Global Marketing- Hemophilia A (ALTUVIIIO) Location : Cambridge, MA
% of Travel Expected: 25%
Job Type: Permanent, Full-time
About the job: The
Global Marketing Director will lead the
HCP Education & Engagement Strategy to support best-in-class launch of ALTUVIIIO. This role will be based in Cambridge and will report into the Global Head, Hemophilia. This role will focus on physicians, nurses, and the broader healthcare team through strategic educational initiatives. The individual will be responsible for the development and execution of integrated educational strategies, peer to peer programming and tactics to accelerate adoption. You will be responsible for implementing global opinion leader strategy for ALTUVIIIO, working with cross-functional teams and countries to ensure coordinated engagement planning. Finally, you will drive the overall strategy for our flagship hemophilia educational platform (HemX) and coordinate with other brand teams. This role requires exceptional cross-functional leadership, working directly with the global brand team, senior leadership, affiliate marketing teams, medical affairs, agency partners, and external experts
We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.
Main Responsibilities: Education Strategy & Content
- Develop and execute comprehensive HCP educational strategies deepen scientific understanding of ALTUVIIIO, and amplify real-world clinical experience
- Design innovative peer-to-peer educational formats, including case-based learning, and interactive workshops to support clinical decision-making and knowledge exchange
- Partner with the HCP core promotion lead to ensure educational content and promotional messaging are strategically aligned, while managing agency/vendor to execute industry leading educational programs.
HCP Engagement & KOL Strategy
- Partner with cross-functional teams to lead global KOL identification, mapping, and engagement planning to build a robust network of expert educators and advocates
- Develop and implement strategic engagement plans for different HCP segments, including managing a Nurse Expert Panel to inform nurse strategy & programming
- Orchestrate advisory boards and expert panels to gather insights, identify knowledge gaps and clinical practice barriers, to shape educational strategies and inform broader solutions
Educational Platform
- Drive the strategic vision and execution of HemX, our flagship educational platform for the hemophilia portfolio, and establish metrics to optimize program effectiveness
- Design and implement learning journeys for different HCP segments based on knowledge needs and learning preferences, to broader user engagement
Congress & Scientific Exchange
- Develop and execute comprehensive congress strategies that maximize educational impact for ALTUVIIIO in partnership with Hemophilia congress lead
- Lead the planning and implementation of scientific exchange programs at major medical conferences, including high-impact educational symposia and workshops
- Partner with Medical Affairs to create and execute KOL engagement plans, ensuring meaningful scientific exchange and peer-to-peer learning opportunities at congress venues
About You - Bachelor’s degree and 8+ years of demonstrated success in a variety of roles supporting pharmaceutical/vaccine products
- Strong scientific acumen with ability to engage effectively with medical experts and KOLs
- Proven track record in content development for health care provides
- Demonstrated ability to understand and anticipate customer needs
- Demonstrated success working collaboratively across functions, cultures, and countries
- Experience managing an advertising agency and related budgets
- Excellent organizational, interpersonal, and communication skills.
- Demonstrated ability to understand and anticipate customer needs
- Results-driven with a strength in transversal cooperation and a strong influencer.
- Team-oriented
- High level of Interpersonal and communication skills
Why Choose Us?- Bring the miracles of science to life alongside a supportive, future-focused team.
- Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
- Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
- Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
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All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.
Job Tags
Permanent employment, Full time,