Job Description

OVERVIEW: The brand is a leading tea company in Hispanic markets in the Western United States, built on years of growing distribution with high-quality products. The company is seeking a **Marketing Manager** to leverage its success and resources to further position and grow the brand. The role will oversee all marketing aspects and work closely with sales management to support brand development and drive sales growth. **CULTURE:** The organization values: + **Teamwork** - A collaborative, team-first environment. + **Pride and Loyalty** - Celebrates a history of success and employee commitment. + **Constant Improvement** - Embraces innovation, technology, and continuous enhancement. + **Entrepreneurial Environment** - Open to new opportunities and ideas. + **Consumer Focused** - Strong relationships with customers and understanding end-user needs. + **Integrity** - Honesty, accountability, and follow-through. + **Best Practices** - Commitment to evolving and improving business processes. + **Hard Work** - Lean, hands-on environment requiring a "do-what-it-takes" attitude. + **Family / Community / Balance** - Values work-life balance and community engagement. + **Casual, Collegial Environment** - Business casual, friendly workplace. **POSITION SUMMARY:** The **Marketing Manager** will coordinate and lead marketing functions, working with senior management, sales teams, and agencies/contractors. This is a hands-on role combining strategy development with execution. **DUTIES AND RESPONSIBILITIES:** + Support sales through branding, product offerings, sales collateral, presentations, and advertising. + Develop and execute annual and long-term marketing strategies. + Oversee marketing staff, contractors, and agencies. + Serve as a member of the management team, providing marketing insights and risk assessments. + Lead product and packaging design development, commercialization, and innovation pipeline. + Provide industry and product trend insights and concept ideation. + Collaborate with sales on SKU assortment, new product introductions, and pricing strategies. + Manage projects across purchasing, operations, QA, and finance for product launches. + Oversee packaging, website updates, and e-commerce presence. + Extract consumer insights from Nielsen data and create compelling stories. + Manage marketing materials, point-of-sale assets, and brand consistency. + Implement outdoor media, events, demos, and trade shows. + Manage Marketing Coordinator and additional staff. + Control marketing budget and expenses. + Support agencies and other projects as assigned to drive marketing efforts. **SUPERVISORY RESPONSIBILITIES:** + Supervises the Marketing Coordinator. **QUALIFICATIONS AND COMPETENCIES:** + Bachelor's degree and minimum five years in brand/product marketing. + Experience with a CPG brand in the food industry; Hispanic channel experience preferred. + Self-starter with leadership skills; able to work independently. + Passionate about marketing programs that drive consumer loyalty. + Proven success in consumer-level brand building and grocery marketing. + Exceptional written, verbal, and presentation skills. + Strong leadership and influencing skills; inspires trust and confidence. + Experienced with budgeting and financial business measurements. + High energy, standards, and work ethic; results-driven. + Proficient in MS Office: Word, Excel, PowerPoint. + Spanish language proficiency is preferred.Medical, dental and vision benefits offered plus 401K **Pay Details:** $110,000.00 to $120,000.00 per year Benefit offerings available for our associates include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, EAP program, commuter benefits and a 401K plan. Our benefit offerings provide employees the flexibility to choose the type of coverage that meets their individual needs. In addition, our associates may be eligible for paid leave including Paid Sick Leave or any other paid leave required by Federal, State, or local law, as well as Holiday pay where applicable. Equal Opportunity Employer/Veterans/Disabled To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable: + The California Fair Chance Act + Los Angeles City Fair Chance Ordinance + Los Angeles County Fair Chance Ordinance for Employers + San Francisco Fair Chance Ordinance **Massachusetts Candidates Only:** It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Job Tags

Temporary work, For contractors, Casual work, Local area,

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